Before super shoes and carbon plates, running culture was built in print: magazine ads, race posters, the visual language of the 1970s boom. These vintage running posters bring that era back, with subjects the original era never got to print.

The Waffle Racer AD honors the waffle iron experiment that started the modern running shoe. The Magnolia Drive AD gives Boulder's legendary 8,700-foot training road the retro ad treatment it deserves. And Why Vape runs the joke in reverse: the most modern shoe in the sport, the Vaporfly, styled like an ad from fifty years ago.

Each print is made on premium matte, acid-free paper with archival inks, in 12x18, 16x24, and 24x36 inches. The retro aesthetic does the visual heavy lifting; the inside references do the rest.

These anchor a wall. Layer them with track and field posters or a typographic mantra and the room starts telling a story. That is the point.